Introducing the first interview of the DANA MEETS video edition!

I had the pleasure of sitting down and chatting with Jessica Khoueiri, the creator and designer behind the utterly cool fashion label Jessica K. We talked balancing work and life – she’s a wife, mother of two, and still finds the time to workout! She confessed that she initially wanted to work with her father but he encouraged her to pursue her love of the arts and to follow her dreams. With her organized nature and meticulous attention to detail, Jessica creates romantic yet rock’n’roll pieces that have already built her a loyal following.

Her advice to any aspiring fashion designer in this ultra competitive industry: do what you love and create pieces that you would personally wear.