How sustainable fashion empowers women

November 23, 2020

Ever since I moved back to Canada (after a very long time abroad!), Iโ€™ve been noticing how advanced the Canadian and American fashion industries are when it comes to sustainable and eco-conscious fashion. That, coupled with the financial crisis that was (and still is!) happening in Lebanon, and that nasty COVID-19 bug that took over the world, made me basically re-think my shopping habits as a whole.

We can all agree that we now shop less and weโ€™re beginning to become more conscious of how we spend our money. I think itโ€™s about time we also make a conscious choice to know where our clothing comes from. 

As Emma Watson says:

โ€œItโ€™s not enough for me anymore that itโ€™s a beautiful piece. I want to know who made it and where it came from.โ€

Did you know that globally about three quarters of all garment workers are female? Most of them are being paid less than a living wage, in unsafe work conditions. All of that so we could shop online for a bargain, take a picture for Instagram and never wear that top ever again. 

Instead, how about we use our buying power to send a clear message to brands that we wonโ€™t settle for anything less than transparency and fairness for all people working in the industry? We also wonโ€™t purchase something just because it’s currently trendy, to be worn a couple of times and soon forgotten.ย 

VIVAIA is a beautiful brand I recently discovered. In all disclosure, they offered to send me a pair of their kitten heels to try out. The moment I got them, I loved them. Theyโ€™re actually comfortable and super duper adorable! I couldnโ€™t believe they were made of 6 recycled bottles! 

The brand was founded on a mission to create stylish and sustainable footwear that is eco-friendly and responsible. Theyโ€™re looking to make a positive impact on the world, and for that reason, I wholeheartedly want to encourage them and share this discovery with you. 

Check out their website and if youโ€™re seriously not impressed, let me know. Feel free to use my code DANA for 10% off. You’re welcome! ๐Ÿ™‚

Iโ€™ll try to share more brands I discover as I continue along my sustainable fashion discovery journey.

Itโ€™s about time we feel empowered in the choices we make every day. Our planet is counting on us.

2 thoughts on “How sustainable fashion empowers women”

  • Powerful thought Dana! Love it and for sure I will try them. Perfect timing to rethink our choices, our planet is โ€˜counting on usโ€™ , thanks !

    • Thanks for the comment Hind! Yes, we can make such an impact on our planet!

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